Resources
Thank you for supporting That Guy – Police Scotland’s campaign to help prevent sexual violence against women and girls.
Meaningful change happens when we work together. By supporting the campaign, you’ll be encouraging men to have positive conversations within your communities, organisation and networks.
Toolkit
Download the campaign toolkit.
That Guy 2026 toolkit
Campaign video
Watch the new That Guy campaign video.
Partner email/article template
Partner internal email and article template
Graphics for social media
Images below are thumbails and full size graphics will be available when you download a file.
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Key messages
- Sexual violence begins long before you think it does.
- What seems like harmless “banter” can contribute to behaviours that lead to sexual violence or harm.
- Women should be able to go about their daily lives without worrying about being sexually harassed, assaulted, or raped.
- The continued rise in sexual crime in Scotland shows an urgent need for us all to do what we can to help counteract the negative influences that young men and boys are being exposed to.
- It is so important to encourage a healthy alternative to the dangerous misogynistic content being produced by manosphere influencers, before sexist attitudes take hold and escalate into criminal behaviour.
- Men need to be part of the conversation about ending sexual harassment and violence towards women.
- The most influential positive role model in a boy’s life is often someone they know personally, not someone they follow online.
- You don’t need to be perfect to be a role model and help boys become decent men.
- Men speaking up about the sexual harassment, abuse and intimidation of women really matters. Your words and actions are more powerful than you think.
- Many young people are navigating an online environment where extreme content, sexual entitlement and harmful views about women are being normalised.
- You are a role model. Be a decent one. Your actions set the standard for others. Stop sexual violence before it starts. See how at www.that-guy.co.uk
Posters, stickers, leaflets and banners
We can also explore providing you with pop-up banners, posters and stickers at an additional cost.
Contact us
To get in touch about the use of this website, downloading or using any assets, or the use of content, contact us by email at: