SPFL and Scottish Rugby support ‘Don’t be that guy’ campaign

Scottish football joins Scottish Rugby in backing Police Scotland’s That Guy sexual crime prevention campaign.

Football fans will see the campaign featuring at the Viaplay Cup semi-finals at Hampden this weekend, when Hibs take on Aberdeen, and Hearts face Rangers.

The Scottish Professional Football League is backing the campaign for the first time, joining long-time supporters like Scottish Rugby.

This latest phase of the award-winning That Guy campaign focuses on the positive role sport can play in influencing men’s attitudes and encouraging them to speak out against behaviours that can lead to sexual offending.

Social media influencers will share advice on how men can get off the sidelines and safely challenge inappropriate banter and behaviour that makes women feel unsafe.

Assistant Chief Constable Bex Smith, Police Scotland said:

“Not all men are a threat to women, but all men have the opportunity to help tackle the attitudes and actions that make women feel unsafe in everyday life.

“Banter and other behaviours that are abusive or derogatory towards women can seem harmless in the changing room or on a night out with friends, but these behaviours are rooted in male entitlement, and if left untackled, could lead to offending.

“It’s up to men to take action, step in, have a word with a friend and stop sexual offending before it starts.”

Calum Beattie, chief operating officer for the SPFL, said:

“Football’s position as Scotland’s national sport enables it to play a uniquely positive and influential role in society.

“A number of SPFL clubs have previously participated in ‘That Guy’ and we’re proud to lend our further support to this award-winning and important campaign.

“We look forward to helping tens of thousands of supporters to learn more about its important message during the Viaplay Cup semifinals.”

A spokesperson for Scottish Rugby said:

“We’ve been proud to work with Police Scotland and host workshops for our men’s and women’s players at international, pro-team and Academy levels, where we have explored the importance of their sexual crime prevention campaign.

“We’re determined to share the drive for male allyship, whether through big screen and match programme messaging at Scotland international matches, or, our next step, through taking the campaign directly out to clubs, so that it can be shared across communities.”

This stage of Police Scotland’s That Guy campaign launched on Monday, 30 October 2023 and will run throughout November.

New content will be published on this website and on our social media channels

Twitter/X: @ThatGuyScotland

Instagram: @thatguyscotland

Visit the SPFL website

Learn more about the Viaplay Cup semi-finals

Visit the Scottish Rugby website